Hi 👋. I'm Joanna Herrera.
I optimize websites for a living.
Get to know me. Say hello.
9+ years in Web & Growth Marketing
Experience working in global companies across tech and financial services (start-ups to fortune 200s)
Specialized in web strategy, conversion rate optimization, analytics, and more
A little bit about me.
I'm passionate about delivering customer-first and data-informed web experiences that deliver revenue.
I've worn many hats within digital marketing, including B2B paid social, paid search, and email campaigns, but my bread and butter is web strategy and growth marketing.
I'm lucky to have collaborated with creative and engineering teams across several industries and company sizes. I even started my own marketing consulting company for a year.
Additionally, I've been recognized (by friends) as a community curator who finds joy in hosting events that bring people together. I enjoy quality time with my family, embarking on adventures around the world and can often be found biking through Colorado or soaking up the sun at the Jersey shore. Naturally, being from the East Coast, I'm always on a quest for the perfect slice of pizza.
Hired by top global companies, from leading SaaS companies to the world's largest money manager.
WORK SAMPLES
Portfolio
Migrated a hard-coded website onto WordPress
AlphaSenseThis project involved both technical and creative skills. Check out all that went into migrating a website to a CMS, from new digital pages to revamped Google Analytics and Google Tag Manager accounts.
Launched a new digital platform along with a go-to-market campaign
BlackRockCheck out how we went from zero to 100 with the launch and marketing activation plan of BlackRock's dedicated U.S. financial advisor website within four short months.
Improved paid search cost and revenue efficiencies
AlphaSense Paid search, if done correctly, can be more than a brand awareness tool – it can deliver leads and drive meaningful revenue. See how I revamped an entire marketing channel within a year's time.
FROM THE POINT OF VIEW OF MY COWORKERS
Testimonials
"[Joanna's] strong attention to detail combined with her analytical mindset made her a strong asset [to] the team, especially working through various web projects and constant testing optimizations. Joanna was asked to handle multiple projects across marketing and not only did she succeed and produce at a high level, but was also an immense joy to work with."
July 2022
Kevin Goldberg
Director of Content & Web Strategy
Former AlphaSense manager
"Joanna is a phenomenal demand gen marketer. She is pipeline-focused, detail-oriented, and extremely agile. I have had the pleasure of watching her strategically turn our website into a demand machine and masterfully optimize our paid search function."
April 2021
Katie Bradley
Senior Demand Gen ManagerFreelance consulting
Former AlphaSense colleague
"Joanna is an excellent example of someone who brings a triple threat to the table – strategic thinking, action, and results. Additionally, Joanna has a passion for learning and staying up-to-date in the marketing and finance industry, which shows through her work."
January 2018
Alex Cavalieri
Director of Marketing Operations CAIS
Former BlackRock colleague